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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.
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green@work : Magazine : Back Issues : March/April 2004


Cover Story

Sustainability From Within
For those who believe that beauty is only skin deep, meet Dominique Conseil, president of Aveda Corp., a manufacturer, wholesaler and retailer of personal care and lifestyle products and services. Conseil’s belief in the holistic power of beauty guides many of the company’s decisions, as does the conviction that Aveda products should not be manufactured at the expense of Mother Nature. Something is only beautiful, he says, if it’s also good.

By Penny Bonda and Katie Sosnowchik



Mar/Apr 2004

Between Yellow and Blue
A message in the music.

California Clout

California treasurer launches environmental disclosure and investment initiative.

State of the World
Bigger, fatter and not much happier.

Curing Our Ills
How design professionals can help solve some of the most pressing 21st-century health problems.

Newslines
Actions and initiatives worth noting.

Single Bottom Line Sustainability: Timing is Everything
Responding to late to critical environmental issues can be fatal.
By Paul Gilding

New Perspectives: Making Sustainability Work
Translating positive principles
into voluntary standards for
everyday practice.
By William McDonough and Michael Braungart

Special Section: The Data Game
Want to built trust and attract more investors? Corporate sustainability and environmental reports are a good way to court stakeholders who are in it for the long-term.
By Mark Thomsen

Special Section: What Gets Measured Gets Managed
Collaborative efforts—and a
changing political climate —are turning up the heat, encouraging companies to voluntarily disclose and manage their worldwide
emissions.

The Conscious Consumer
New web site helps consumers shop for a better world.

Carriers & Customers
A unified effort aims for sustainable ocean transport worldwide.

Time to Talk Products
Use eco-innovative products to spark customers’ enthusiasm and commitment.
By Jacquelyn Ottman

Frankel-y Speaking: The Six Billion Stakeholder Theroy
Today, more than ever, the business of business is relationship.
by Senior Columnist Carl Frankel


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