Tiny
bubbles are forming on the horizon of sustainability awareness.
Although there is far too little general understanding of sustainability
in American consumerland, we are greatly encouraged by the hundreds
of activities that are percolating on the surface of daily media
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Whether it is an NGO action that encourages shareholder responsibility
or a legislature pondering the realm of environmental incentives
and/or regulations or a business announcing some green initiative
(albeit too often of minor consequence), we are living in a time
of increasing bubbles of progress.
This development is certainly apparent when perusing The Bonda Report,
our daily compendium of green and sustainable news items culled
from various international media sources. Each day our staff scans
a broad media front to select the prominent reports that are making
headlines, which are then posted on the Internet (www.bonda
report.com) to provide a glimpse into the environmental news
that matters the most.
Wind power, solar panels and fuel cells form the “usual suspects”
when we think of alternatives to fossil fuels, and happily these
are rippling the surface of our energy supply more so everyday.
Thirteen states now require electric utilities to generate a portion
of their power by renewable means. Over 300 utilities offer programs
to enable their customers to purchase “green power.” The
federal government is striving to reach a goal of 2.5 percent of
its energy from renewable sources by 2005. Major corporations are
becoming involved in the renewable market including GE, BP and Royal
Dutch/Shell. More bubbles everyday.
Like water that is being heated, tiny bubbles begin to form as the
temperature climbs from 200 to 211—however, when it reaches
212 and the water starts to boil, steam powerful enough to drive
a locomotive is created. We are certain that the current bubbles
of sustainable activity we see today will one day reach 212; when
that happens, they too will have the power to propel the world forward—toward
a truly sustainable future.
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