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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : Jan/Feb 2000

Jan/Feb 2000

COVER STORY:
What’s In a Name?


Everything if you’re William Clay Ford, Jr. The 42-year-old chairman of the automaker that bears his family name has been an outspoken and energetic advocate of environmental initiatives—a role he says originates with the company’s founder. And one he’s anxious to continue in an effort to change the way the company and, ultimately, the automotive industry acts in the 21st century.

Between Blue & Yellow
Great Green Work

Newslines

Special Section:
Automotive Odyssey

The Wheels of Change Propel Autos Down Greener Path

Green Power
to the People

High profile corporations in California, Pennsylvania and Colorado are switching to green power, a sign that the private sector can help serve as role models to grow a renewable energy industry that is critical to any strategy to combat the threat of global climate change. by Peter Asmus

Q&A
Choose Your World: Three Scenarios for the Future

A conversation with the World Resource Institute’s Allen Hammond.

A New Set Of Lenses
The next generation of business leaders needs to look at the bottom line with lenses that see beyond profit to social equity, economic performance and environmental responsibility. The Kenan-Flagler Business School is one example of how a program is changing the way business will be conducted and how it is valued in the 21st century.
by Janet Wiens

Greening Our Government
Not your ordinary governmental task force, Planet GSA is pushing hard for one million government employees to “think green,” and enjoying huge successes along the way because of its creative approaches to communication and partnerships.

Living Lightly on the Earth
Two new communities join a growing list of towns being built in a different way—one that need not assault our senses with its ugliness, infringe on our countryside with its sprawl or depredate our environment with its carelessness.
by Penny Bonda, FASID

Eco-smart Licensing
What happens when a manufacturer grants its competitor a license to develop an ecologically sound product? The hope is that it will eventually force an entire industry to clean up its act.

Books: Economicology: A Message for Planet Polluto
by Beverly Russell

EnvironDesign®4: Choices
If you believe you can’t have a positive influence on the environment, think again. The choices you make can and do make a difference.

Commentary: Lessons Learned in Seattle
The events surrounding the World Trade Organization meeting in Seattle, WA, was a very visible and powerful symbol of how important the issues of social equity and environmental sustainability are. by Bob Dunn

Green Gateways Cool sites and hot bytes on the Internet.


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