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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : Nov/Dec 2002 : Cover Story

Cover Story

Outlining Its Vision

More Cover Story Articles

- 2010 Global Vision
- The Environment As A Business Opportunity
- Outlining Its Vision
- Environmental Action In North America

The 4th Toyota Environmental Forum was held in Tokyo in June 2001 to detail the developmental status of its advanced environment technology vehicles and to outline its vision for the 21st century. The forum’s focus was on the role of fuel cell and other hybrid vehicles, as well as on Toyota’s ideas regarding fuel economy and carbon dioxide emissions. The Toyota Environmental Forum series was created in 1997 as a venue for discussing environmental issues and for providing members of the media and environmental experts a clearer picture of Toyota’s approach toward establishing a mobile society more compatible with the environment.

The forum is a manifestation of the TOYOTA ECO-PROJECT, a multilateral approach to developing the ultimate eco-car, which was initiated by Toyota in 1997. Under the project, while continuing its already-ongoing efforts to increase the availability of low-fuel consumption and low-emissions vehicles, Toyota has established several milestones. These include the launch of the Prius—the world’s first mass-produced gasoline/electric hybrid vehicle, and the development of Estima Hybrid minivan, featuring history’s first production 4WD hybrid system.

Future milestones include:
- By 2005, will meet 2010 emissions standards in all weight classifications of gasoline-powered passenger vehicles; will aim at achieving ULEV (ultra-low emissions vehicle) status (with emissions 75 percent below the regulated levels for 2000) for the vast majority of passenger vehicles in 2005.

- Will expand total production to an annual level of 300,000 units in 2005, which is 10 times that of current production.

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